The rolled-up thermos cup industry regains its youth

Introduction: There are really more and more types ofthermos cups.

Good insulation? Good looking?

In the thermos cup world, this can only be regarded as a basic act! Displaying temperature, reminding you to drink water, and interacting with mobile APPs are different from our impressions. The thermos cup now has many new tricks and is gradually transforming from a functional product to a consumer product.

So, what trends are emerging in the overseas thermos cup market, and what are the opportunities for cross-border people to enter?

healthiness

More and more consumers are paying attention to the health functions of thermos cups, and consumers are not only concerned about whether the material of the thermos cup is healthy, but some thermos cups with antibacterial, filtration, heat preservation and other functions are also popular in the market.

In order to cater to the needs of consumers, the market will also state in the description that the product is corrosion-resistant, does not contain harmful materials, and the sealing ring is non-toxic, odorless and high-temperature resistant.

LightweightMost of the applicable scenarios for thermos cups in Europe and the United States are outdoors. Consumers have increasingly higher requirements for portability and ease of use. Therefore, the lightweight design of thermos cups is receiving more and more attention. For example, thermos cups launched by brands such as Thermos and TOMIC use lightweight stainless steel and other materials, as well as streamlined designs, making the thermos cups more lightweight and portable.

In addition, some thermos cups have added carrying rings and other designs to make it easier for consumers to carry and are more suitable for outdoor use scenarios.

Personalized and customized needs

In order to meet the personalized needs of consumers, many thermos cup brands provide customized services, such as printing personal names, patterns, etc.

There are some co-branded products that are also doing well, such as thermos cups with animation, movie, game and other themes. Sometimes just by adding some unique designs and changing the colors, you can stand out among the many plain products and attract certain consumers. Everyone has seen enough of the same things, and wants something a little different.

The New York Times reported that Adventure Quencher Travel Tumbler was once popular on social platforms. This bottle comes in 11 colors and occasionally has limited edition colors. It has a lid and handle with a detachable straw, and is very popular with consumers.

Intelligent trendWith the development of technology, the thermos cup market is also showing a trend of intelligence. It’s no surprise that it can display the temperature. Some smart thermos cups can already control the temperature through mobile APPs, remind you to drink water regularly or change the drinks in the cup to meet the diverse needs of consumers.

At present, the popularity of smart thermos cups is not high. This may be due to the fact that although the smart functions are novel, they are not enough to attract more users to pay such a high price, so they are destined to be products with a smaller audience.

However, products with relatively low prices cannot be co-branded with big IPs or be intelligent due to cost constraints, and are often more homogeneous. This further tests the merchants' ability to control selling points and create products. Unique highlights, such as absolutely cheap prices, multiple color choices, trendy styles, etc.

For a long time, there has been a lack of brands for thermos cups overseas, which have good insights into new overseas trends, or opportunities to use differentiated competition to open up the market.