A quick overview of the thermos cup industry

A quick overview of thethermos cupindustry: consumer demand continues to increase and products continue to innovate

1. Development environment: Residents’ income levels continue to increase, and their willingness to consume daily necessities increases

In recent years, with the continuous improvement of the national economic level and social consumption demand, the overall retail value of daily necessities has shown a growth trend. According to data from the National Bureau of Statistics, the retail value of daily necessities in 2021 will be 742.12 billion yuan, a growth rate of 14.11%. By 2022, the retail value of daily necessities will reach 750.95 billion yuan, an increase of 266.77 billion yuan compared with 2015. As residents' willingness to spend on daily consumer goods continues to increase and the market size of daily necessities continues to expand, the size of my country's thermos cup market will also increase accordingly.

2. Development status: Production and demand are growing simultaneously, and the market size is expanding steadily.

With the substantial increase in residents' income levels, social awareness of health and environmental protection continues to increase. At the same time, as the technology of thermos cups continues to advance, products and smart technology are further integrated, and the appearance and functional design of the cup body are gradually diversified to meet the diverse needs of many consumers. , under this trend, the demand for thermos cups in my country has gradually increased. According to statistics, the demand for thermos cups will reach 149 million in 2021, a year-on-year increase of 8.1%. The current thermos cup consumer market is mainly concentrated among office workers, students, car owners, and the elderly. The current per capita number of thermos cups in my country is nearly 0.53, compared with the average level of 0.68 in developed countries and the per capita number of 1.43 in Japan. my country's thermos cup consumer market still has vast room for improvement. In recent years, the overall size of the thermos cup market has shown a growth trend. During 2017-2021, the national thermos cup market size increased from 11 billion yuan to 17.22 billion yuan, during which the insulated cup market size increased to 6.22 billion yuan. As society enters the post-epidemic era, economic industries accelerate recovery and consumer demand is further released. It is expected that the national thermos cup market size will reach 19.883 billion yuan in 2022.

3. Market structure: The market structure is relatively fragmented, and the industry is dominated by small and medium-sized enterprises.

Judging from the scale of enterprises related to the thermos cup industry, thermos cup manufacturing companies are mostly small and medium-sized enterprises. According to statistics, as of June 2022, there are 3,831 companies related to the thermos cup industry with registered capitals of less than 1 million, accounting for 47%; the number of companies with registered capitals between 1 million and 2 million is 1,323, accounting for 16.2%. The proportion of registered capital of enterprises related to the thermos cup industry with a registered capital of less than 5 million reached 71.73%. From the perspective of the corporate market structure, the current market structure of the thermos cup industry is relatively dispersed, the industry concentration is low, and no monopoly companies have emerged.

Development Trend: Consumer demand continues to increase, and products are constantly innovated and upgraded.

As residents' living standards continue to improve, consumers have higher pursuits of quality of life. At the same time, social consumption upgrades and personalized needs have emerged. Users have a high value for high quality, good appearance, IP, fashion and functionality. Product recognition is gradually increasing, and the personalized needs of young consumer groups are increasing, and product consumption attributes and social attributes are expanding. Nowadays, the use of thermos cups is no longer limited to simple containers. Its functional attributes in intelligent drinking water, health and wellness, outdoor sports, social entertainment, personality expression, etc. have gradually become more prominent. Products continue to become intelligent, lightweight, and personalized. , product design is also more exquisite and fashionable. The market demand has shifted from meeting the basic functions of drinking water tools to being able to adapt to different life scenarios, have health quality assurance, conform to fashion trends, and reflect the personalized needs of consumers. Light-weight cups, sports cups, personalized cups, health care cups, smart cups, etc. Demand for new products such as digital water bottles is growing rapidly. At the same time, new entrants to the thermos cup market continue to increase, and advantageous companies in other industries are constantly stepping in across borders. Continuous changes in the market demand structure and intensified industry competition have forced companies in the thermos cup industry to continuously improve product innovation and high-end manufacturing capabilities, while also strengthening brand promotion and multi-channel marketing.In the future, the thermos cup products will not be upgraded to meet the diverse needs of more consumer groups and apply to diverse life scenarios.

Keywords: Thermos cup development environment, Thermos cup development status, Thermos cup market pattern, Thermos cup development trends

1. Development environment: Residents’ income levels continue to increase, and their willingness to consume daily necessities increases

A vacuum cup is generally a water container made of ceramic or stainless steel with a vacuum layer. It has a lid on the top and is tightly sealed. The vacuum insulation layer can delay the heat dissipation of water and other liquids contained inside to achieve the purpose of heat preservation. Purpose. Common thermos cups generally include stainless steel thermos cups, ceramic thermos cups, purple clay thermos cups, glass thermos cups, etc. Among them, stainless steel is not prone to corrosion, is wear-resistant, and can be durable; ceramic thermos cups are a bit like thermos cups. The petty bourgeoisie attributes in it are not widely used, and high-quality ceramic thermos cups are also relatively expensive in price; purple sand thermos cups are a relatively high-end product, and high-quality thermos cup liners are generally made of authentic pure materials. It is carefully developed from natural purple clay; glass thermos cup is also common in daily life. It is small and flexible, and has a relatively exquisite appearance design, which is more in line with the image of daily necessities. In comparison, glass, ceramic, and purple clay thermos cups are more fragile, while stainless steel thermos cups are durable and therefore more popular.

The upstream raw materials of the thermos cup industry chain are mainly stainless steel coils, steel parts and stainless steel cup bodies. Other raw materials include plastic particles, plastic parts, packaging materials, and some products will use titanium metal, aluminum metal and other raw materials; the midstream is the production of thermos cups. and manufacturing; among downstream sales channels, online sales channels mainly include traditional e-commerce, social e-commerce and live broadcast e-commerce, and offline sales channels mainly include wholesale wholesale markets, supermarkets, chain stores, etc., among which online channels and offline channels The sales proportions are 30% and 70% respectively.