Why are pocket cups still so popular in the market?

Pocket cup? I believe many friends may feel unfamiliar with this name. What is a pocket cup? A pocket cup refers to a water cup that can be placed in a pocket, so it is called a pocket cup. It does not mean that the shape of thewater cup resembles a pocket.

Since it can be placed in the pocket, it means that the water cup is relatively small and compact. This is also an important reason for the popularity of pocket cups. The working methods and lifestyles of many women determine that they do not need to prepare enough drinking water at all times to satisfy themselves at work. Or when drinking water in their daily lives, they cannot carry large-capacity, especially bulky, water cups in their clothing and social activities. Pocket cups just meet the needs of these people. The capacity of 180-280 ml is just enough for these women to drink water. Take a few sips when you need to drink water to relieve the symptoms of thirst. Because the cup is small and light, it is easy to put in your pocket or in a small bag for women. It is cute and elegant.

In the early days when pocket cups entered the market, they were intended to cater to the female market. However, after being sold for a period of time, market data showed that the number of purchases by male consumers continued to increase. The data showed that the majority of men buying pocket cups were between 18 and 28 years old. There is less data on purchases by men over 28 and under 18, but purchases by men over 55 are increasing.

In addition to the social needs of young male friends between the ages of 18 and 28, the main reason is that the water cups are small and cute. Most of the men in this age group are born in 2000. What is common for these boys is that their lives are becoming more and more refined. My personal belongings are becoming more and more personalized, even to the point of being picky. Friends born after 2000, please don’t criticize me, please think carefully about whether this is the case. On the other hand, the increase in purchases by men over 55 years old is also because the water cups are small and easy for them to carry, rather than because they have nowhere to put large water cups when socializing.

In addition to these reasons, I think the reason why pockets continue to be welcomed by the market is also inseparable from the price of pocket cups. Due to their small size, less materials, and relatively easy workmanship, the production cost and market price of pocket cups are relative to Water cups with a capacity of 500 ml or more are much lower. For example, a 500 ml water cup from a well-known brand sells for 200-300 yuan, while a pocket cup only costs 100-200 yuan. Of course, there are pocket cups from brands with better value for money at lower prices.

The reason why pocket cups are popular is that consumers have changed the way they use them due to their small size and high thermal insulation performance. They also have excellent effects. I have seen customers using pocket cups to hold tea.