The trend of Internet celebrity fashion items has spread to thermos cups

The trend of Internet celebrity fashion items has spread tothermos cups.

This winter, a thermos cup has exploded in the North American market. This thermos cup looks unremarkable at first glance, but in fact it is not only durable and resistant to drops and wear, but its price is much higher than the average selling price of other thermos cups on the market. It has been at the forefront of sales on Amazon for a long time and has even been listed on Amazon. On "Best Seller", the number of comments exceeds 140,000.

 

Last year, Tik Tok CEO Zhou Shouzi attended a hearing of the U.S. Congress with a thermos cup of the brand next to him. It is said that now everyone in the Silicon Valley elite has one. On foreign social media platforms, Internet celebrities often appear holding the brand's thermos cups.

 

Today we will take a look at the top five thermos cup brands that Americans are obsessed with.

 

01 Yeti – “Lifestyle Brand”

This thermos cup brand that is enthusiastically sought after by consumers is called Yeti.

 

Diaadquartered in Austin, Texas, Yeti defines itself as a global designer, retailer and distributor of innovative outdoor products designed to meet the unique and varying needs of a variety of outdoor activities, consistently delivering high-performance, Excellent product.

 

It was originally a company selling refrigerated boxes, and its early user base was mainly "hardcore" players such as hunting and fishing enthusiasts. However, with its superior performance and first-class reputation, Yeti has transformed from a niche outdoor equipment manufacturer into a lifestyle brand.

Yeti thermos bottles all have good performance. A user from Phoenix in the United States reviewed this product. The temperature in his car exceeded 60 degrees Celsius, and all the ice in the cup had not melted at the end of the day.

 

Since 2015, the Yeti thermos cup has not only dominated Amazon’s best-selling list all year round, but during the peak sales season, it is even more difficult to find a cup. It is said that in the United States, everyone has a cup.

 

For example, the Rambler cup, which ranks first in Amazon’s BSR rankings, now has more than 140,000 reviews. The Rambler series was called "the best cup ever" by Outside magazine, and Business Insider even called Yeti's products "an American status symbol."

 

Last year during the Christmas shopping season, Yeti thermos cups were so popular that everyone wanted to buy them as gifts. In order to buy a Yeti thermos bottle, Melissa Inman of Dacula, Georgia, USA, went to more than a dozen stores, spent hours searching online, and even asked relatives and friends in other states to help find it, and finally bought it from another citizen. I bought this thermos cup as a Christmas gift for my daughter’s teacher.

 

It is worth mentioning that Yeti's customers have expanded from 2 fishing and outdoor groups in 2006 to 15 groups in 2023, with loyal fans around the world.

In 2023, Yeti has also made more innovations in product categories. Through coffee, cocktails, health, wellness and travel, it has enriched usage scenarios and established more target audiences, all of which have received good feedback. In 2023, the cup and pot category exceeded the US$1 billion mark for the first time, with sales increasing by 8% year-on-year. Among them, new products have boosted sales in wholesale and DTC channels, with a growth rate of up to 12%.

 

At the same time, it adheres to the omni-channel strategy, not only establishing strong online sales channels on Amazon, independent websites, etc., it also has dedicated brand offline stores, which is one of the few in the entire cup and pot industry. exists, and the number of stores will continue to grow in 2023, currently increasing from 13 to 18. At the same time, Yeti further expanded its sales area, adding new international markets such as Canada, Australia, New Zealand, Japan, Europe, and the United Kingdom.

 

In addition, Yeti is also beginning to expand its products to other products such as bags, cups and even pet tableware. In 2023, it also completed the acquisition of Mystery Ranchde (a designer and manufacturer of highly durable backpacks and bags), and will subsequently launch a series of products such as YETI waterproof bags and daily bags.

Today, Yeti has established a strong brand influence around the world and continuously exports brand ideas through social media.

 

What consumers no longer buy are Yeti products, but recognition of Yeti brand and culture.

 

02 Stanley - "The car was burned and the ice cubes were still in the cup"

2024 has just begun. A Stanley Quencher water cup from the American cup brand Stanley has spread across North America like a prairie fire, and has become the most popular "fashion accessory" in recent times.

 

Not long ago, the brand also collaborated with Starbucks on a Valentine's Day pink limited edition, which attracted a large number of people to rush to buy it as soon as it was put on the shelves at Target, a large supermarket in the United States. Many people even lined up in the middle of the night to buy a thermos cup. "Even if they are wrapped in a blanket and freezing in the cold wind, they still have to get a thermos cup."

 

As a cup and pot brand with a history of more than 100 years, the company was originally famous for the production of thermos bottles, and its main consumer groups were outdoor athletes and blue-collar workers.

 

In 2016, Stanley launched a water cup called Quencher, and at the suggestion of three overseas female fashion KOLs, Stanley began to transform the product to target female users.

 

In 2020, Stanley reappeared - with an attitude that is more in line with "people's hydration, color revolution and new strategies to meet consumer lifestyles", becoming popular in the fashion circle.

 

Not long ago, a video went viral in the United States: a woman’s car was burned down, but the Stanley brand thermos cup (which can keep heat and ice) in the car was almost undamaged, and the ice cubes inside were still rattling after shaking. ring. As a result, the popularity of Stanley thermos cups has soared.

 

Stanley President Terence Reilly said in 2022 that sales of this hottest large-head thermos cup increased by 275% year-on-year.

 

03 Hydro Flask - "Let people experience the taste of quality life"

“When I purchased the Hydro Flask, I realized that this was not just a simple purchase, but an investment worth making.”

 

A consumer wrote this on social media after purchasing: "The excellent thermal insulation performance of Hydro Flask allows me to enjoy fresh and cool drinking water every day. Its exquisite craftsmanship and high-quality stainless steel material allow me to I deeply appreciate the taste of quality life.”

The Hydro Flask brand was founded in 2009 and is headquartered in Bend, Oregon, USA. It is popular for its exquisite appearance design, rich and varied colors, and unique TEMPSHIELD double-layer vacuum design.

As a well-known thermos cup product in the United States, Hydro Flask has a variety of products such as thermos cups, straw cups, children's cups, food cans, large-capacity thermos pots, mugs, etc. It is a high-performance thermos bottle and cooling cup for beverages. Award-winning leader.

 

Hydro Flask can keep drinks cold for 12 hours and hot for 6 hours, so whether you are doing sports or outdoor camping and hiking, whether you are crushing peaks or riding through mountains, you can enjoy hot and cold drinks at any time.

 

More importantly, Hydro Flask is an environmentally friendly brand, and the lid can be purchased separately to extend the use time of the cup. Its thermos cups are all made of 18/8 food-grade stainless steel, that is, 304 stainless steel. Their anti-fall performance also performed well in some drop tests, and they have won the German iF Gold Award. Many athletes, bloggers, celebrities and other celebrities carry it everywhere with one hand, including skier Gu Ailing.

04 Brumate——“Everything for a better drinking experience”

Although the insulated drinkware company BruMate has not been established for a long time, it is undoubtedly a rising star in the current North American cup and pot market.

 

When founder Dylan Jacob was spending his 21st birthday at his favorite brewery, Sun King, he noticed that “every time the last quarter of a cup of beer was lukewarm, it drove me crazy.” “I tried everything. .  No one makes 16-ounce jars. ”

 

Jacob was determined to find a way to keep alcoholic beverages at the optimal temperature. Jacob said, "It's all about creating a better drinking experience. That's why we've been able to grow so quickly. No one else can do what we do."

 

Dia figured it would be easier to get people to spend their money on beer refrigeration than on water refrigeration. So, he designed the first-generation product Brumate Hopsulator, flew to China to make a prototype, and established his company in November 2016.

 

With limited starting capital, Jacob wanted to ensure there would be buyers for his new product. Dia started by collecting the email addresses of interested buyers, about 7,000 of them.

 

Dia then invested less than $10,000 in the production of the first-generation product and collected pre-orders within about 2-4 weeks of production. By making his own crowdfunding website, he got the product into the hands of customers in a short time. The result was a huge success.

 

Brumate maintains a mix of online D2C sales, Amazon and brick-and-mortar retailers. Thanks to such a strategy, Brumate has more than 2.5 million customers worldwide, and this number is still growing.

 

05 Blender bottle——“Start with appearance and be loyal to professionalism”

Have you ever worried about making protein powder after working out? Are you troubled by the poor taste of protein powder? If you have such troubles, then Blender Bottle is here to solve these problems for you.

 

This American brand, which was established in the millennium, has always been a representative of good looks in the eyes of most people, because it can always be seen in various design elements and co-branding with big IPs.

 

But in fact, appearance is just its appearance, and professionalism is its core.

 

The uniqueness of Blender Bottle's products lies in the innovative design of the metal mixing ball - this water cup is not just an ordinary water cup, it also contains a stainless steel hollow mixing ball and is sold together. Because many fitness enthusiasts and athletes will brew some protein powder to drink in order to gain muscle and reduce fat, and this hollow 316 stainless steel mixing ball can fully stir the protein powder and fully melt the liquid without any lumps. Phenomenon.

 

This is also the biggest advantage of the Blender Bottle brand. Therefore, this water bottle is loved by many fitness enthusiasts.

 

Blender Bottle is dedicated to designing and manufacturing innovative, high-quality products for athletes around the world. It is no exaggeration to say that as the originator of the shaker cup, with its unique design, Blender Bottle has an excellent reputation in the fitness circle. Almost every fitness blogger in North America has one.

 

On Amazon, the Blender Bottle is extremely popular, its sales are always among the best, and it is often labeled as the Best Seller.

 

Summarize

In the final analysis, whether it is Yeti, Stanley, Hydro Flask, Brumate, or Blender Bottle, these "tide on trend" cup and bottle brands have all stepped on the needs and fashion of contemporary Americans for drinking water insulation. Single products bring fashionable happiness, healthy and hydrating lifestyle and other nodes.

 

Interestingly, as the “world’s factory”, Chinese companies stand behind these world brands in the form of OEM/ODM. Data shows that China’s annual output of thermos cups reaches 800 million, with more than 60% being exported as OEM. Especially Jinhua, Zhejiang, with its hardware manufacturing industry chain, has the world's largest thermos cup industry belt,asYongkang Toptrue Houseware Co., Ltd.established in 2008, is a leading manufacturer specializing in R&D, design and production of more than 350 types of outdoor drinkingware products. Our diverse product range includes sports water bottles, thermos bottles, tumblers, coffee pots and food bottles. All our products are made from 100% food safe materials and meet the highest European and American food safety standards. We are proud to have successfully passed FDA, LFGB and EU testing, ensuring the highest quality and safety of our products.